Setting text on curving baselines gets you well beyond how type was designed to be set.
Because with ellipses, language itself intervenes, and you crash up against copyediting style and linguistic logic, as well.
If it doesn’t look right, it’s not right—even if your accurate-to-a-micron program says so.
Properly set leading is vital to harmonious page layout and, more importantly, readability.
The tiny detail under the lens this issue is the ligature, a single glyph created from the fusion of two or more letterforms.
This column takes a break from the rules and discusses how to try to simulate a hand-lettered look with an off-the-shelf font.
If you don’t want your small type to look like it’s hiding something, if you really want it to be read, it takes some extra effort, because all type programs default to settings for creating full-sized text.
In honor of this election year, I would like to dedicate a column to a humble bit player in the typographic repertoire: the ballot box.