For those of you new to After Effects, Daniel Bryant offers this beginner tutorial for understanding key frame animation and different key frame interpolations.
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In this tutorial, Daniel goes over some simple ways for adding texture to your text and then adds animation for this 3D movie title sequence. Learn how to align test to the center of the project window, how to use a guide layer, how to create an alpha track matte. This animation uses motion blur, spotlight, and a lens flare.. Also, create a reflection for the text with gaussian blur applied to it.