Mac Application Brings Photos to Life

At the razor's edge of the still and motion convergence movement is Cinemagraph Pro for Mac, an exciting new application from Flixel. Via sophisticated, first-of-its-kind masking technology, Cinemagraph Pro mixes together still and motion into a new hybrid of combined living photos intended for online and embedded rich media uses.

Since its introduction in February, Cinemagraph Pro has been on fire, garnering featured status in the Mac App Store and snagging top spots in the photography category in nearly 80 countries, including the U.S., Japan, Germany, the U.K., Canada, France, and China. Cinemagraph Pro has also been generating some serious buzz in the creative community due to the new commercial and artistic uses it's making possible.

Cinemagraph Pro's genius is that it has taken the cinemagraph, what was once a laborious and time-consuming process, and made it intuitive, quick, and easy. Its straightforward interface allows users to easily create cinemagraph images, a hybrid media form that combines the timeless quality of a photograph and the fluid elements of moving video. Cinemagraph magic is achieved by masking a combination of motion and still assets to create a living image—one that has user-defined areas of still and motion.

The application includes support for ultra-high-definition (4K) resolution video output, sophisticated but easy-to-master masking tools, seamless looping options, and a wide range of filters. Creators can upload and share their living photos in high resolution to Flixel's community, as well as to a variety of social networks. Flixel also offers its audience the ability to embed living photos onto websites and blogs.

Flixel's Cinemagraph Pro for Mac is available for purchase at and the Mac App Store.

Company: Flixel Photos Inc.
Price: $199.99
Rating: 5
Hot: Fast, intuitive creation of cinemagraphs; easy masking