Author: jeff witchel
Jeff Witchel graduated from Pratt Institute in 1973 with a B.F.A. (Cum Laude) in Advertising Design and Visual Communications. He has been an award-winning advertising art director, writer, designer, illustrator, and TV producer ever since.
Before starting his own advertising agency in New Jersey, Jeff built his career at top New York ad agencies such as Young & Rubicam, Grey Advertising, and Wells, Rich, Greene. Over the years, he has created award-winning work for many clients including AT&T, Blue Cross/Blue Shield, Jell-O Pudding, The Plaza Hotel, and Pfizer. His many prestigious awards include N.Y. Art Directors Club Gold Award, One Show Gold Award, N.J. Art Directors Club Award, multiple Andy Awards, Graphis Annual, numerous readership awards, plus an Emmy Award nomination.
Jeff is a self-taught computer artist with over 19 years of experience. His initial introduction to the computer was with PageMaker, but he switched to Quark 1.0 when it was first introduced in 1987. Having arrived on the desktop publishing scene so early, Jeff became the “go to” guy for answers when others started getting into computer graphics.
As an Adobe Certified Expert, he’s provided online support for Adobe and is now an Adobe Certified Training Provider for both Adobe Illustrator CS2 and Adobe InDesign CS2. Jeff is one of just a handful of Adobe Certified Instructors in the New York metropolitan area. He also is a Quark Certified Expert in QuarkXPress 6 as well as a master of Adobe Photoshop and related applications. He counts among his training clients ad agencies, design studios, magazines, illustrators, and photographers in New York, New Jersey, Pennsylvania, and Maryland.
This guy needs to be a little more concise and get to the point faster – he rambles too much, this tutorial is valuable, but could have been about 50% shorter.
Jeff Witchel
(Reply)on Wednesday February 10, 2010
MP,
Sorry you feel that way.
I have to take into account all those people who may not know as much about InDesign as you.
GREAT TIPS, I really enjoyed them! show us how to create own shortcuts and labelling automatically, as well as setting automatic custom formats for headings and interesting custom designs. Finally, show us leading and kerning for type-driven bookcovers etc which need to use huge fontsize with tiny fontsizes. THANX!
Hi Jeff….Pablo was asking what the document size was for this tutorial and what size the image needed to be.
@Pablo: el tamano es 8.5×11
para imprimir, la imagen deber 300 para estar seguro y tener claro despues impreso.
I told him (as best as I could) that doc size is 8.5×11 and for printing, the image should be 300 to be safe and to be clear after printed.
A little late, maybe….but hope this helps Great tutorial, btw…I was jimmy riggin my covers as a single, 11×17 page that I would print and manipulate to work with my files!
MP must have super-important things to do in his/her day, as they can barely spare 6 minutes out of the entire day to watch a free tutorial they admittedly deem as “valuable”.
I wanted to say thanks to Jeff for the GREAT tutorial – I’m fairly new to InDesign (although quite familiar with other Adobe programs) and this was tremendously helpful. I for one, appreciate the attention to detail provided. Keep up the good work!
Patrick Silva
(Reply)on Wednesday February 10, 2010
Jeff, can this tip work in Indesign CS5? Because I’ve tried it and I was not able to accomplish it. Thanks.
This guy needs to be a little more concise and get to the point faster – he rambles too much, this tutorial is valuable, but could have been about 50% shorter.
MP,
Sorry you feel that way.
I have to take into account all those people who may not know as much about InDesign as you.
Jeff
Hey Jeff, that’s a really interesting tutorial. Thanks!
Is it possible to download this podcast on iTunes? If so, where do I find the link for this video?
Thanks! I love InDesign tutorials!
You are right Jeff … that you taking into account all those people who may not know as much about InDesign as me
thanks and i hope to see more from you …
thanks alot
Excelente Tutorial
Una Pregunta que tamaño es el documento
Para la pagina ya diagramada y que tamaño debe de ser la imagen
Thanks Jeff.
It is very clear tutorial for the beginner like me
Thanks everyone!
@ Pablo: Glad you liked the tutorial, but sorry, I do not speak Spanish
Best,
Jeff
Well – I like the rambling =]
And this tip was what I was looking for because I managed to do it once but forgot how I did it.
Very valuable because some printers ask for the pdf’s to be delivered this way.
Hi MattS,
Glad you liked it and didn’t mind the rambling.
What rambling?
Best,
Jeff
hi..
have tried to watch the tutorial but its failed to open yet i even have the adobe flash player..
Can you send it to me on my email.
Hi Balinda,
I’m afraid this video will be too large for enail.
Try updating your Flash Player at Adobe.com
Best,
Jeff
GREAT TIPS, I really enjoyed them! show us how to create own shortcuts and labelling automatically, as well as setting automatic custom formats for headings and interesting custom designs. Finally, show us leading and kerning for type-driven bookcovers etc which need to use huge fontsize with tiny fontsizes. THANX!
hey thanks
just what I was looking for and some goodies besides! Thanks Jeff!
Hi Jeff….Pablo was asking what the document size was for this tutorial and what size the image needed to be.
@Pablo: el tamano es 8.5×11
para imprimir, la imagen deber 300 para estar seguro y tener claro despues impreso.
I told him (as best as I could) that doc size is 8.5×11 and for printing, the image should be 300 to be safe and to be clear after printed.
A little late, maybe….but hope this helps
Great tutorial, btw…I was jimmy riggin my covers as a single, 11×17 page that I would print and manipulate to work with my files!
-Jazz
MP must have super-important things to do in his/her day, as they can barely spare 6 minutes out of the entire day to watch a free tutorial they admittedly deem as “valuable”.
I wanted to say thanks to Jeff for the GREAT tutorial – I’m fairly new to InDesign (although quite familiar with other Adobe programs) and this was tremendously helpful. I for one, appreciate the attention to detail provided. Keep up the good work!
Jeff, can this tip work in Indesign CS5? Because I’ve tried it and I was not able to accomplish it. Thanks.