The Industry Measure Releases Its Latest Survey of Internet Design and Development Companies

The Industry Measure today released the latest results of its yearly survey of the Internet design and development markets, the most recent in a series of surveys that the company has conducted since 2000. The 275-page report contains the results of an extensive mail survey of the Internet design markets and features The Industry Measure’s standard "boilerplate" questions about Business Conditions, Business Challenges, Sales Opportunities, and Planned Investments (as well as 12-month Investment Projections of more than 100 equipment, hardware, and software categories, including expected number of units shipped and dollar values). The Summer 2007 survey also asked several specialty questions on such topics as stock photography use (the number of images used and projected spending on stock), the perceived effectiveness of a wide variety of Web site features, tasks performed by Web developers, and the media channels used by Web marketers and developers.

In addition to the results of the current survey, Internet Design & Development #11 also draws on The Industry Measure’s seven-year database of survey results to put current findings in historical perspective and examine how past and present trends will likely play out in the future. How are media trends affecting these companies? Where do they see their companies going in both the near- and long-term? What hardware, software, and equipment are they buying to meet their expected needs?

Industry Measure reports are available for online purchase at the Industry Measure eStore in PDF format ( or by contacting Vince Naselli at (732) 568-0316.

Researcher’s Comments
"The results of the latest Internet Design & Development survey provide further evidence that companies in these markets need to stay on the cutting edge of technology to keep several steps ahead of a client base that is increasing in technical sophistication. The continued integration of Web development, corporate design, and corporate IT is also affecting companies in these markets."

According to the Report

  • in Summer 2007, the top three planned investment categories for all Internet design and development companies were workstations, flat-panel LCD monitors, and color printers;
  • in Summer 2007, Internet design and development companies said that two tasks that comprised the bulk of their day-to-day work were "Web site maintenance/expansion" and "major site upgrades," trumping "new site development;
  • in Summer 2007, Internet design and development companies said that the two least effective Web site features were "pop-up advertising" and "banner advertising";
  • in Summer 2007, 73% of Internet design and development companies said that they purchase any royalty-free images in the course of a month, while average monthly spending on royalty-free images is estimated at $560.00.

The Industry Measure report, Internet Design & Development #11, is available for purchase by visiting the secure Industry Measure eStore online at or by phone at 866-873-6310. The price for the 275-page report is $8,000. Industry Measure eStore customers can download this report in PDF Acrobat format immediately after purchase.

About The Industry Measure
The Industry Measure specializes in the assessment of trends and changes in graphic communications markets by providing timely and strategic information, hard-hitting market analysis and concise expert opinion. The reports have earned the reputation for containing the most reliable and timely industry intelligence in the graphic arts and graphic design marketplaces. The Industry Measure can be reached on the Web (, via email ( or toll-free by phone at 866-873-6310.