New Online Tool Helps Digital Photographers Optimize Broadband

"Photographers are uploaders, not downloaders, and broadband isn’t meeting their needs," said President Pete Casabonne. "In our recent survey, 9 out 10 of our broadband photographers had upload speeds at or below 380K – barely over the legal minimum of 200K, the threshold stipulated by the FCC to qualify as broadband. The broadband experience is not living up to expectations." To narrow that gap today announced a new set of tools launched at Said Casabonne, "These tools help digital photographers plan their workflow because they let them instantly measure their broadband connection, calculate the file size of the photos they intend to upload, and then accurately estimate the upload time." Unlike most Internet users, digital photographers are heavy uploaders. They upload and send photographs to their clients, they upload photos to make prints. Unfortunately, broadband upload speeds are just a fraction of the heavily advertised download speeds, something rarely acknowledged by the cable and telephone companies. The new toolset comes at a time of enormous growth for online photo processors. According to the Photo Marketing Association, in the last year alone, online ordering with mail delivery has jumped 50% to more than 9% of all prints made from digital photographs. This leads all other categories in share-of-market growth, a trend that is expected to continue. Approximately 1 billion prints were ordered online and delivered by mail. The toolset is free for anyone to use. A user need not register or log-in nor do they need to be a customer of the company. About is one of the nation’s leading online web sites for serious amateur and professional photographers. With more than 94 print options, it affords digital photographer more choices while still offering professional color management, professional papers and hand inspections.