Name Dropper

Recently, I was developing a new corporate identity for a client, so I was taking a close look at a lot of typefaces for their logo. Searching for a totally different look, I was unfamiliar with some of the faces. So I decided to set up a type reference chart for myself to make sure I would remember the names. I set the client’s name and campaign line in the first typeface and started to type in the typeface family name next to it.

Now, anyone who has been reading my tips for a while knows that I hate to type and will do anything to avoid it. So I selected the name of the Type Family from the Character palette and was going to just Copy it and Paste it next to the first type sample when it struck me. On a whim, I clicked and dragged the selected family name from the palette onto my artboard. And voilà! As if by magic, the Type Family name transformed into type. Now that’s cool!

Tip provided by Jeff Witchel, Certified Adobe® Training Provider.

{module:ads/large_rectangle}