Goosing the Podcast Model

(MediaPost Publications) – Already a handful of free (read: ad-supported) video podcasts are defining the medium’s commercial potential.Photoshop TV,” produced by the National Association of Photoshop Professionals, is essentially branded content for Photoshop, while Autobytel’s “Car TV” features videos of different makes of autos. The tech news show “Diggnation,” a top-ranked video podcast, is sponsored by and Revision3. Ziff Davis’ “Digital Life TV” runs 30-second spots in its twice-weekly show for technology enthusiasts, available online and via iTunes. The show attracts about 70,000 viewers per episode. And they’re loyal: 92 percent watch the entire episode, and the average age is 34.

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