Multi-discipline Forecast Projects Intelligence and Creativity Will Influence the Direction of Color in Design Pantone, Inc., the global authority on color and provider of professional color standards for the design industries, today announced the release of the Summer 2007 edition of PANTONE VIEW Colour Planner its cross-discipline color forecasting tool titled "The Evolution of Colour." "Our understanding of color is changing," explained Tod Schulman, vice president of marketing, Pantone, Inc. "We are recognizing that the power of color doesn’t lie in the simple tonal elements you choose, but in the intelligence required to construct them in new ways." According to Pantone, with Summer 2007, the time has come to forget the quick-fix spontaneity of recent seasons and go for a more considered and thoughtful approach to color. "The consumer’s mindset is all about authenticity," Schulman added, "being true to himself, his ideals, and his nearest and dearest. He’s slowing down the pace of life and turning down the noise. This leads to a more thoughtful approach to the use of color, as well as a more sophisticated approach to understanding color." PANTONE VIEW Colour Planner offers nine palettes for Summer 2007 for use in women’s wear, menswear, active wear, industry, cosmetics, interiors and graphics: As homage to a vanishing world, Beginnings illustrates the fragile nature of lives and materials made by hand in mud and straw. White Bow is a vision of life through frosted glass, a quiet retirement for situations where we don’t want to be excessively disturbed. Collision is skeptical of established criteria, with dynamic, funky colors that are at their boiling point, interacting in complex and multiple ways. Influenced by ancestral heritage, Bloodline is a meeting of two worlds the living and the dead, mud and blood, earth and life, heaven and earth. With a fun sadness, Osmosis echoes cool picture scenes captured in the earliest photographic processes like daguerreotypes. Hybrid has a complex personality that is seductively presented in innocent and distinguished shades of spring blossoms. A contemporary representation of vibrant energy, Random is a throbbing, animated and spirited celebration of life. Solarisation is the moment we lose control and suddenly a strange comfort oozes over us like a spoonful of yellow adrenalin. The PANTONE VIEW Colour Planner is based on the PANTONE for fashion and home color system, the most widely used and recognized color standard in the world. It is produced by a team of leading visionaries from all over the world with expertise in different disciplines, providing a comprehensive color forecasting service for multiple design areas, including men’s and women’s apparel, beauty, interior and industrial design. Within each of the season’s most directional color palettes, a general introduction outlines the colors included and the philosophy behind them. In addition, a specific breakdown of each palette covers harmonies, suggested color combinations, and suitable patterns and fabrics according to end use. Pricing and Availability The PANTONE VIEW Colour Planner for Summer 2007 is available immediately at the suggested retail price of $750 from PANTONE Distributors nationwide. Call (888) PANTONE for a list of distributors. PANTONE VIEW Colour Planner is published biannually by Metropolitan Publishing BV. Web site

TagsNews
Share:
[class^="wpforms-"]
[class^="wpforms-"]