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Adobe Brings Color to Web 2.0 Experience

November 17, 2006 – Today Adobe introduced a technology preview of kuler, a Web-hosted application that allows users to quickly create and share harmonious color themes over the Web. Color, as we know, is one of the creative variables that designers obsess over and kuler delivers an interactive and communitarian experience that delivers on the promise of Web 2.0.

Creatives can collaborate and share color themes based on predefined color formulas or create custom themes using kuler’s interactive color wheel. It also enables users to tag, comment on and share themes with fellow designers seeking creative inspiration around color. In addition, users of Adobe Creative Suite have the added ability to save their color themes as Adobe Swatch Exchange files (.ASE) for use in their Illustrator CS2, InDesign CS2, Photoshop CS2 and GoLive CS2 workflows.

Built on the Adobe Flash 9 Player and ActionScript 3.0, kuler is a technology preview that showcases the power of these two new technologies. kuler is immediately available on the Adobe Labs at http://kuler.adobe.com.

kuler will also be premiered on Saturday, November 18th at the San Francisco Cut & Paste event, a live digital design tournament that will pit eight of the Bay Area’s top designers against each other in a battle of creativity, skill and speed. This event is considered the “iron chef” of graphic design and has been getting rave reviews in the other major cities it has visited. The event will take place at San Francisco’s Yerba Buena Center for the Arts from 7-11 pm. For more information about Cut & Paste, contact Daniel Palmer at 415.300.7645. If you are interested in a product briefing about kuler, please contactLaura Haas of A&R Edelman at 650-762-2921.

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