PANTONE Unveils Goe System

Pantone, Inc., the global authority on color and provider of professional color standards for the design industries, today unveiled the PANTONE Goe™ System (pronounced go), the first completely new color inspiration and specification system for the graphic arts industry since the introduction of the PANTONE MATCHING SYSTEM® 45 years ago. With more than 2,000 new PANTONE Colors, the PANTONE Goe System is designed to inspire creativity and fulfill the requirements of a fast-changing, technologically advancing industry. PANTONE Goe is more than a single product with exciting new colors; the System includes modern tools and interactive software to drive collaboration and improve versatility in an increasingly global, multimedia environment.
“The original PANTONE MATCHING SYSTEM was designed to meet the needs of an industry that was functioning without a precise and reliable way to communicate color,” explained Richard Herbert, president of Pantone, Inc. “The PANTONE Goe System works in concert with the PANTONE MATCHING SYSTEM to empower everyone in the creative and production process with a simpler, more complete, user-friendly workflow from the moment of inspiration to the realization of a finished project. Just as the original System enabled the industry to step into its future, PANTONE Goe will impel designers and printers to stay competitive and versatile in today’s challenging and evolving marketplace.”
The 2,058 new colors in the PANTONE Goe System are arranged in an intuitive, chromatic order for easy, precise, cross-media color selection and specification. The PANTONE Goe System includes the PANTONE GoeGuide™ and PANTONE GoeSticks™, a two-volume set of adhesive-backed chips, along with intelligent software for creating color palettes that can be imported into applications, shared among coworkers and clients, and archived for future reference.

New Ink Mixing Bases, Better Ink Control
The PANTONE Goe System offers a significantly expanded color palette, yet is based on a smaller set of 10 PANTONE Mixing Bases, plus PANTONE Clear, that are readily available anywhere in the world. This ensures color consistency on a global basis while keeping ink inventory to a minimum for printers. The new ink mixing bases were created with Pantone’s deep understanding of color science to deliver technically sound color standards that are compatible with aqueous and UV coatings. The colors have also been designed for printing uniform ink film thicknesses to allow for equal drying times and more control when matching color on press. This enables press operators to run jobs at the same ink settings, providing significant production efficiencies. Pantone is ISO 9001:2000 certified and the Goe System has been manufactured under these stringent, quality control guidelines.

The PANTONE Goe System Components
The PANTONE Goe System includes the PANTONE GoeGuide, PANTONE GoeSticks and an advanced, intuitive software toolset for palette creation called myPANTONE Palettes.

Presented in fan-guide format, the PANTONE GoeGuide is the primary tool for selecting and communicating the 2,058 PANTONE Goe System Colors. Seven colors are represented per page, and each color is identified by a unique number along with its ink mixing formula and RGB values. To avoid confusion, the PANTONE Goe System uses a different naming system than the PANTONE MATCHING SYSTEM. The new naming convention uses a three-part numbering system with a substrate identifier of “C” that refers to coated stock.

All 2,058 colors in PANTONE Goe System are available in a two-volume set of adhesive-backed color chips, allowing designers to peel off a chip and place it where they want without using staples, glue or tape. The chips provide an easier and more professional method of creating, sharing and saving color palettes between clients, designers and printers. Six chips are provided per color.

PANTONE GoeSticks also includes a PANTONE palette playground for use as a test area to experiment with the chips. Once a color palette is set, the chips can be permanently placed onto one of 30 PANTONE palette cards supplied with the book. The finalized palette cards can be shared with clients when proposing color schemes, given to printers for color matching or archived with projects for future reference.

myPANTONE Palettes
myPANTONE Palettes is an interactive color workspace that provides an easy and engaging platform for selecting and working with colors. It integrates into any application that supports system level color pickers. There are multiple ways for designers to select colors through the software:

  • Color Pickers
    Colors are selected within a hue circle or square hue gradient color picker, or by manually entering RGB or HTML values for known colors, and snapped to the closest PANTONE Color.
  • PANTONE Palettes
    Colors are selected directly from PANTONE Libraries including PANTONE Goe, PANTONE MATCHING SYSTEM, PANTONE FASHION + HOME and PANTONE PAINTS + INTERIORS.
  • Eye-dropper Tool
    Allows users to pick up any color appearing on their desktop.
  • Color Blender
    Forms a color gradient between two user-defined colors with up to 83 individual steps between them.
  • Color Schemes
    Colors are selected according to color harmonies: monochromatic, analogous, complementary, split complementary, triadic and tetradic colors.
  • Image Palette Builder
    Allows users to import an image into the Image Palette Builder and automatically generate a palette using the dominant colors within the image. As many as 12 colors can be automatically generated.

Defining, Saving and Exporting Color Palettes
After selecting individual colors, users can drag and drop them within the myPalettes area to create a color palette. They also have the ability to view any saved palettes, print, export, organize and lock palettes, as well as edit individual color properties. When communicating colors, users can utilize the myPalette reader to convey details of the palette and the usage of the colors, and any other details pertaining to the palette.

Endless Collaboration and Exploration
The Web site is an online community dedicated to palette sharing. Color enthusiasts can post their own palettes or search community-posted palettes. Color trends and forecast palettes created by industry professionals will also be available.

The PANTONE Goe System will be supported by industry leaders for seamless integration into the design and production workflow. Partner announcements will be forthcoming.

Pricing and Availability
The complete PANTONE Goe System, including the GoeGuide, the two-volume set of GoeSticks with the palette playground and 30 palette cards, and myPANTONE Palettes software with Goe and PANTONE MATCHING SYSTEM Libraries, will be available October 1, 2007, for U.S. $499 at GoeSticks with myPANTONE Palettes (including Goe and PANTONE MATCHING SYSTEM Libraries) can be purchased for U.S. $369. The GoeGuide with myPANTONE Palettes (including Goe and PANTONE MATCHING SYSTEM Libraries) can be purchased for U.S. $129.99. The PANTONE FASHION + HOME and PANTONE PAINTS + INTERIORS Libraries can be purchased for an additional U.S. $19.99 each.

System Requirements
myPANTONE Palettes is compatible with Windows® 2000, Windows XP, Windows Vista and Mac OS 10.3 or higher.

About Pantone, Inc.
Pantone, Inc. has been the world’s color authority for 45 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone now offers paint and designer-inspired products and services for consumers. More information is available at