Adobe Takes Home Videos and Photos to New Level with Landmark Release

SAN JOSE, Calif. — Sept. 12, 2006 — Adobe Systems Incorporated today announced two milestone upgrades to its digital photo and video products for consumers, Adobe® Photoshop® Elements 5.0 for Windows® and Adobe Premiere® Elements 3.0 for Windows. The unique integrated functionality of the products allows users to do more with their photos and videos, whether adding impact to photo slideshows with video effects and transitions, providing dramatic pauses to videos with freeze frame effects or creating professional-looking printed CD/DVD labels and covers.

Available separately or together in a single retail package, Adobe Photoshop Elements software, the new version of the No. 1 selling consumer photo editing software, adds more creative ways to organize, edit and share digital photos. For video enthusiasts, Adobe Premiere Elements, the No. 1 selling consumer video editing software, offers a simplified user interface that makes turning home videos into professional-quality DVDs even easier.

“The rise of portable media devices and the popularity of social networking Web sites means that photos and videos will be captured and shared more than ever this holiday season,” said John Loiacono, senior vice president of Creative Solutions Business Unit at Adobe. “Combining stunning photography with high quality video footage allows customers to tell a story with impact. Adobe’s new products combine to make rich media productions not only achievable, but easy and intuitive.”
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