Jeff Witchel goes over some of advantages to typekit in InDesign. The menu options allow you to sort fonts by favorites and recently used. Clicking on typekit takes you to Adobe’s font library that has over 700 fonts. The fonts can be filtered to search easier and once you find what you want, it takes very little time to sync the font and begin using it in your layouts.
QR codes are an exciting new marketing tool where any reader with a smart phone can scan the code and instantly be taken to a web page. InDesign Creative Cloud now allows users to create QR codes inside the application. The graphic is vector-based so it is scale-able to whatever size that is needed.
In this tutorial, Jeff Witchel explains the in’s and out’s of optical margin alignment in Adobe InDesign. Optical margin alignment is when you adjust edge of text to be more visually pleasing, even if it pushes letters outside the bounds of your text box. Optical margin alignment is particularly useful for centering text with punctuation.