Happy Tuesday everyone! First and foremost, want to give a super shout out to our Nancy Masse – Social Media Ninja for the office. Nancy’s taken to Twitterifying the things we hold dear here & in addition to the many hats she wears, she’s authored a great article on the use of Social Media for your brand. The article is called, “To Tweet Or Not To Tweet”. They posted an excerpt of the article on this website, and based on popular demand, our Editor Chris Main thought it best to publish the article in its entirety. Awesome Job Nancy!!!! She’s been my compass in the world of Twitter, so a valuable resource here.
If you’d like to Follow RC on Twitter, You can Click Here. If you would Like to Follow Nancy, Click on This Link
Nancy’s Article Rocks!
What I like about this article is that it’s not just a discussion of what Twitter is and isn’t. In addition to that, Nancy started a round table discussion with some great people in the industry- people like Andy Sowards, Mayhem Studios, AcmePhoto, and Jacob Cass as JustCreative. The discussion allows you to read how “Creatives” use and build on Twitter. You also have a resources page with links to things that can help your Twitter experience as well as a dictionary of “Twitter Types” (very cool!) Click here to read the whole article:
To Tweet or Not To Tweet – By Nancy “Social Media Ninja” Masse
Time Magazine does Twitter Too
It’s interesting too, because it seems like Twitter’s getting a little bit of momentum as of late. Steven B. Johnson just wrote an awesome article about it for Time magazine, complete with a “Tweet” listed as the cover image for the Time article. In the article, one quote particularly resonated with me – different from my constant evangelizing of the brand development potential. This was a more personal one:
“For as long as we’ve had the Internet in our homes, critics have bemoaned the demise of shared national experiences, like moon landings and “Who Shot J.R.” cliff hangers — the folkloric American living room, all of us signing off in unison with Walter Cronkite, shattered into a million isolation booths. But watch a live mass-media event with Twitter open on your laptop and you’ll see that the futurists had it wrong. We still have national events, but now when we have them, we’re actually having a genuine, public conversation with a group that extends far beyond our nuclear family and our next-door neighbors. Some of that conversation is juvenile, of course, just as it was in our living room when we heckled Richard Nixon’s Checkers speech. But some of it is moving, witty, observant, subversive.”
The TW8: 8 Steps to Why You Should Use Twitter
Not too long ago, I got into a discussion with some people over at the NAPP Forums (blocked.. WONDERFUL resource but must be a NAPP member) about Twitter. Generally, one opinion was:
“I really don’t get why there’s a buzz about Twitter, seems like a waste to use 140 characters to talk about what you had for lunch.” That’s not an exact quote.. that’s just a summary of a bunch of feelings.. and pretty pervasive ones at that.
This is where I usually share my TW8: The 8 Steps to Why You Should Use Twitter:
1. Fire up Twitter and Tweet “Listening to Depeche Mode while Retouching a Photo in Photoshop” 2. Within seconds, someone can comment on your “Status”
3. If you use Tweetdeck, anyone “Looking for” Depeche Mode, Retouching, Photo, and Photoshop will see the message you sent out.
4. If you’ve worded your stuff correctly, they will come to your Twitter page, Friend you, or click on any links you offer.
6. I’m Interested in Dreamweaver – so I set my Tweetdeck to “Listen” for any conversations using the word “Dreamweaver”
7. I get a realtime feed of the “Twitterverse” of everyone talking about Dreamweaver – RIGHT NOW.
8. Anyone I think can use my help, I “Follow” and tell them about my websites.
These are all new visitors. More visitors to your website means bigger website traffic, a boon to everyone. I prescribe to the belief that If you don’t really get it after that – then Twitter is not for you, and there’s absolutely nothing wrong with that! If you do, then we’ll see you out in the Twitterverse!
I’d love to hear your feedback on this one. Do you Tweet? Do you stay out of it? What’s your impressions?
Ironically this article can’t be shared on twitter unless you do it manually
[...] not to do when it comes to using social media sites for your business. Even Layers Magazine has a multi-page article written by Nancy Masse (NAPP’s Social Media guru) on Twitter. There is so much coverage on [...]