One of the most overlooked settings in the New Document Setup window is “Number of Pages.” If you know that you’ll be designing a 20-page, 8½x11″, three-column newsletter with bleed, why not set up the entire document from the very beginning?
I’ve been producing a 20-page newsletter for one of my clients based on the above settings for years. I have a Preset saved with all my settings, including the 20 pages (click the Save Presets button in the New Document dialog to save your settings). Why? Because with the way most newsletters are set up, it’s inevitable that there will be two or three stories that start on page 1 and continue someplace else in the publication. At least one of these stories will continue on the back page. With all 20 pages set up from the get-go, the ends of my stories have a page ready and waiting for them.
Tip provided by Jeff Witchel, Certified Adobe Training Provider.
Author: jeff witchel
Jeff Witchel graduated from Pratt Institute in 1973 with a B.F.A. (Cum Laude) in Advertising Design and Visual Communications. He has been an award-winning advertising art director, writer, designer, illustrator, and TV producer ever since.
Before starting his own advertising agency in New Jersey, Jeff built his career at top New York ad agencies such as Young & Rubicam, Grey Advertising, and Wells, Rich, Greene. Over the years, he has created award-winning work for many clients including AT&T, Blue Cross/Blue Shield, Jell-O Pudding, The Plaza Hotel, and Pfizer. His many prestigious awards include N.Y. Art Directors Club Gold Award, One Show Gold Award, N.J. Art Directors Club Award, multiple Andy Awards, Graphis Annual, numerous readership awards, plus an Emmy Award nomination.
Jeff is a self-taught computer artist with over 19 years of experience. His initial introduction to the computer was with PageMaker, but he switched to Quark 1.0 when it was first introduced in 1987. Having arrived on the desktop publishing scene so early, Jeff became the “go to” guy for answers when others started getting into computer graphics.
As an Adobe Certified Expert, he’s provided online support for Adobe and is now an Adobe Certified Training Provider for both Adobe Illustrator CS2 and Adobe InDesign CS2. Jeff is one of just a handful of Adobe Certified Instructors in the New York metropolitan area. He also is a Quark Certified Expert in QuarkXPress 6 as well as a master of Adobe Photoshop and related applications. He counts among his training clients ad agencies, design studios, magazines, illustrators, and photographers in New York, New Jersey, Pennsylvania, and Maryland.
