QR codes are an exciting new marketing tool where any reader with a smart phone can scan the code and instantly be taken to a web page. InDesign Creative Cloud now allows users to create QR codes inside the application. The graphic is vector-based so it is scale-able to whatever size that is needed.
In this tutorial, Jeff Witchel explains the in’s and out’s of optical margin alignment in Adobe InDesign. Optical margin alignment is when you adjust edge of text to be more visually pleasing, even if it pushes letters outside the bounds of your text box. Optical margin alignment is particularly useful for centering text with punctuation.
Understanding how different mobile devices display images can be confusing. Tom Green walks viewers through a basic explanation of screen density and how it differs between mobile devices. He discusses the difference between hardware pixels and reference pixels and the importance of device pixel ratio.