QR codes are an exciting new marketing tool where any reader with a smart phone can scan the code and instantly be taken to a web page. InDesign Creative Cloud now allows users to create QR codes inside the application. The graphic is vector-based so it is scale-able to whatever size that is needed.
In this tutorial, Jeff Witchel explains the in’s and out’s of optical margin alignment in Adobe InDesign. Optical margin alignment is when you adjust edge of text to be more visually pleasing, even if it pushes letters outside the bounds of your text box. Optical margin alignment is particularly useful for centering text with punctuation.