About john mcwade
John McWade is a designer, teacher and author who has been at the forefront of the graphic design and desktop publishing worlds for over two decades.
About john mcwade
Columns
Here’s an easy way to make your message stronger. Turn your page sideways and line up a half-dozen (or so) identically sized photos starting at the left edge.
Modern desktop printers are small technical wonders that can put brilliant, high-resolution images on fine paper for pennies. But for $99 they can’t do everything, including print to the edges of the sheet (a full bleed). Most leave a white border, which is often irregular and differs from printer to printer. This border can be [...]
One sheet of paper folded like an accordion makes a great brochure easily. Narrow front panels give a peek at the inside, which opens into a beautiful presentation.
Text type is more common than any other. Text makes up the acres of gray in books, magazines, reports, and hundreds of other documents. When reading is the primary goal, it’s the designer’s job to ensure that the text is smooth, flowing, and pleasant to read.
It’s so ordinary that it seems almost insignificant, but one of a designer’s most challenging assignments is to follow a beautiful front page with a beautiful inside page. What makes it hard is that no matter how good your front page is, inside is a different space with different words and a different purpose.
